4 Tips For Naming Your Company

One of the first steps you need to take after deciding what business you want to be in is to choose the right name. In this video I give you 4 simple tips to naming your business.

Tip #1 - Be Original
Tip #2 - What is Your Company About
Tip #3 - Don't Limit Your Growth
Tip #4 - Add a Slogan

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A Great "How-To": Are You Ready For The Yes?

This is the first book I have read in a long time where I actually studied as if I was preparing for a college exam! Usually I'll read through a book and highlight some key points to refer back to later for myself and/or for my clients. Are You Ready For The Yes? was totally different. It started with me reading 1/2 the book during a recent flight and realizing that I was highlighting entire pages at a time instead of my usual line or two here and there. I couldn't wait to get home and tackle a few more chapters that night. That is until I realized while unpacking that I had left the book in the airport! I immediately put in a lost-and-found claim and went right back to Amazon to order another copy just in case it was never found. The content was too good to "wait-and-see" if it would turn up at the airport. I finished the book in record time - for me - and then immediately proceeded to implement the strategies that are outlined by Audria Richmond.

Are You Ready For The Yes? shows you how to prep your personal brand for lucrative opportunities, as it says right on the cover. The step-by-step nature of her recommendations make it easy for anyone to start from scratch or take the next step in the quest for personal branding. It is obvious that Mrs. Richmond is speaking from experience and transfers that experience to the reader in a manner that makes her words create action. The steps that she outlines in the opening chapters of the book align with the steps I took to launch my personal brand. (Click here to check out my blog post "Tighten Up".) I'm looking forward to studying this book with the fever of a Doctoral candidate as I prepare to catapult my own personal brand to the next level! I highly recommend picking up your copy of this book by Audria Richmond today!

Tighten Up!

For those of you who know me well, you know that this is one of my favorite phrases. These two words are usually all that is necessary to let someone know that they are not living up to their potential or they are goofing off when it is time to be serious. Based on several recent interactions with local small business, it is necessary for me to tell them to Tighten Up

Let's review a few basics that too many small businesses still don't seem to "get":

Do What You Say You're Going To Do.

If you tell a customer that you are going to call them back or meet them at a pre-arranged time, then do it. Simple, right? Not so much. I have attempted to patronize at least three businesses over the past few weeks who have failed miserably at this task. One business said that they would call me back and never did - even after I gave them a second chance and called them back. Another business scheduled an appointment to provide a service only to reach out to me the morning of to 1)Ask if we were still meeting and 2)Then attempt to reschedule for 2 hours later. And a third business owner reached out to me 45 minutes after our scheduled appointment to inform me that he was on the way. (He had previously told me that he expected to show up early.)

Even more alarming was that all three business came personally recommended from three different sources. Needless to say that I did not give either of those companies my hard earned money.


It's sad to say that in our age of communicating to each other with a  maximum of 140-characters-at-a-time that too many people are unable to write grammatically correct. Before you start to defend the position of "English is not my strongest subject", understand that as a business owner you may need people around you to compliment your weaknesses. If you are not strong at financials, hire someone who is. If you are struggling to reach new customers, get someone to help you with marketing. If you are writing ANYTHING that a potential customer will see, use spellcheck AND have someone else proofread it! This goes for your website as well. Your website is a validator of your business so if you just throw something together just to show you have a url address, (potential) customers will feel that you will take the same lackluster approach with them.

It is true that you only have one chance to make a first impression. And what do you think that first impression is if you have misspelled words and grammatical errors?

Look Through The Eyes Of Your Customer, Not Your Own

Too many business owners I've encountered think that just because they are "the boss" means they get to do everything their way. For example, just because your favorite color is green doesn't mean that your company color should be green. (Green can invoke a sense of growth with your customers - like the Starbucks brand - when in fact your business may be strongly based on trust and dependability, hence the blue in American Express.) And yes I did deliberately choose the colors Green and Blue as my company colors! 

Other examples of when business owners neglect to research the market before making a decision include: business name, logo creation, use of a favorite song or genre of music in store or on their website and communication methods with customers. The choices you make may invoke a positive feeling for you personally but that doesn't mean they will do the same for your customers. Ample time needs to be spent on market research before introducing your business to the public.

Unfortunately - or fortunately, depending how you look at it - if you can just follow these simple steps you will be WAY ahead of your competition and well on your way to success! 



Worth Doing Wrong by Arnie S. Malham - A Must Read!

Worth Doing Wrong by Arnie S. Malham was recommended to me by one of my mentors who has successfully utilized the teachings in this book throughout his career. Mr. Malham has tackled one of the easiest things to influence in business yet is also the topic that is focused on the least: culture. Let me start by saying that this book is an easy read. At only 113 pages with a pleasurable font, even those that don't like reading will find themselves finishing this book in record time. The content flows from cover to cover and is filled with real-life examples that can be put into action immediately.

Now for the "meat and potatoes". The tone is set early on with three simple words: "culture reflects leadership". Culture is one of those intangible parts of business that can be hard to describe yet easy to feel. Have you ever walked into an establishment and it just "felt" right? The vibe was good...the place was clean...the staff was engaging. On the contrary, some places immediately turn you off the minute you cross the threshold. This is an example of culture. So how do you as a leader mold your culture into what you want it to be? Worth Doing Wrong provides us with a long list of initiatives that we can begin today such as themed work days, make-your-day gift cards, first-day welcome baskets and free monthly lunch with the boss (just to name a few). 

The vast majority of the "problems" that businesses face can be solved by instituting the right culture. Employee turnover, low profit margins, customer (dis)satisfaction, decreasing market share, etc. are all a direct result of the wrong culture. As stated earlier, culture starts at the top. The book opens up with "You can't not have a culture". So either the culture of your company or department -or even family - is "by default or by design". Those images that we've all seen of tech companies that have employees riding around on skateboards in their sneakers with bean bag chairs sprawled throughout is a designed culture that stimulates creativity for those team members. When you go to Chick-Fil-A and you hear them sincerely say "My Pleasure", that is a designed culture. A default culture usually occurs when there is a lack of training, the employees have no genuine interest in the success of the company and everyone involved has a WIIFM (what's in it for me?) attitude!

Simply by taking the time to read this post means that you are interested in creating or being a part of a culture that you can be proud of. Notice that I said "be a part of" as well. Arnie Malham also breaks down ways on how you can begin to mold the culture around you without having the official title of Manager/Supervisor/Leader. So if you want to go to work everyday to a fun and productive environment - and who doesn't want that? - I suggest that you grab a copy of Worth Doing Wrong today and begin a quest that will change your life forever!